Our purpose and mission

The Danish Consumer Council's purpose is to actively defend and promote the interests of consumers.

Our primary mission is:

to work for the protection of consumer health and safety, for consumer rights and economic interests and for the consumer rights to information and education;

to advance consumer views vis-à-vis Parliament, public authorities, the business community, etc.;

to effect that the consumer interest is represented in councils and commissions and on boards and committees etc. dealing with consumer relevant issues;

to carry on test, investigation and information activities within the scope of our mission;

to work for a strengthened consumer position at community level;

to work for the advancement of consumer education in primary and lower secondary school and elsewhere in the education system;

to co-operate with authorities, organisations, institutions etc. dealing with consumer relevant issues in Denmark;

to co-operate with and influence the business community and its organisations, and

to co-operate with consumer organisations etc. in other countries.